7 Low Budget Marketing Strategies for Your Small Business


Is your small business just not getting the customer volume that you believe it can handle, but you think marketing is too expensive for your budget: think again! While every business should invest in some kind of marketing, most small businesses have limited funds and put more important business expenses first. By getting creative, business owners can find ways to wring the most value out of their marketing efforts. Making every (marketing) dollar count Before employing any marketing … [Read more...]

What is a Shareholder Buy-Sell Agreement and Why You Need One


When you start a new business, you’ll quickly discover there is not enough time in the day to accomplish everything you need or even want to do. Since so much time, energy and effort goes into to getting a business started, any time spent on administrative or organization issues can be a waste of your (valuable) time. However, spending a small amount of time on the fundamentals can help you avoid stress, and one of the first fundamentals is to set up a shareholder buy-sell … [Read more...]

Are There Risks with an LLC?

Many business owners make the decision to form an LLC because it does limit a lot of risks for owners.  It exists as a separate entity from its owners and managers.  However, there are some risks that a business owner is not exempt from in certain circumstances. An LLC does not protect the owner or manager when there has been poor personal conduct, negligence or criminal acts. Think about it.  If it protected everyone against everything, then someone would feel they could have free reign … [Read more...]

Managing Stress While Starting Up a Business


You have decided to fill your entrepreneurial dreams of starting up your very own business.  Congratulations!  It is an exciting adventure but obviously one that is full of risks.  70 percent of all start up businesses fails within the first seven years.  However, 30 percent don’t!  You are probably aware of all the risks and this can create a high level of stress. Managing this stress is key while getting your business off the ground! Building a stress plan is almost as important as your … [Read more...]

9 Email Marketing Tips for Successful Email Campaigns


Everybody uses email. It is believed that email has three times the user accounts as Facebook and Twitter combined. In terms of numbers, email reaches 2.9 billion people around the world. The following 9 tips can help you transform your email campaign into one that is beneficial to your organization. 1.      Be mindful of your audience You need to have a good contact (or client) database in place that is properly segmented. This is because no email will be relevant to each of your contacts. … [Read more...]