Archive for March, 2009

New and Improved Search Engine Optimization Knowledge Center Now Available

Thursday, March 26th, 2009

Once you incorporate a business online, you may be trying to figure out how to get your name out there to market products and services. The Internet provides tremendous opportunities, provided you know how to harness the various tools out there.

Maxfilings’ partner firm SEO Advantage has recently unveiled its new and improved SEO knowledge center to help small businesses like yours learn the ins and outs of optimizing your website for the search engines – boosting search engine rankings and qualified site visitors and thus, sales.

It’s designed for small businesses with any level of online experience – informing them of the inner-workings of SEO and how it can be a valuable tool to market products and services.

The search engine optimization firm helps small businesses by designing websites and optimizing them for search engines, to bring more qualified traffic and boost online sales.

Short, informative articles are developed by copywriters at SEO Advantage and added weekly to the wide ranging knowledge center – divided into 8 sections, it covers major aspects of online marketing including SEO, copywriting, social media and e-commerce optimization tips. Visitors will also find tips they can use to self-optimize their sites – an effective option in today’s economy.

Visit the search engine optimization Knowledge Center today at http://www.seo-advantage.com/seo-topics/.

How Safe is Your Portfolio of Trade Secrets?

Friday, March 20th, 2009

But first, you have to identify what your trade secrets are in order to figure how safe they are and how to protect them.

Entrepreneurs who incorporate a small business online do not pay much attention a lot of the time to this necessary process – especially overlooking intangible assets that, understandbly so, may seem to not have much value but in the end can be exploited by competitors and ex-employees to their advantage.

A trade secret is secret information that can be considered intellectual capital and thus, protected under the law. Basically, any method, formula, device, process or any other information that is generally unknown and kept secret and gives a business a competitive edge qualifies as a trade secret.

Unfortunately, many business owners do not realize the value of these trade secrets until it’s too late and its use to their disadvantage by a competitor

The point is clear – small business owners need to recognize the value of their intangible assets  and take the steps to adequately protect trade secrets and prevent their unauthorized use as soon as possible.

What is a Code of Ethics and Should I Have One?

Friday, March 13th, 2009

A code of ethics is a policy statement of sorts, a formal document that employees within a company must follow – along with specific sanctions if the code is violated. Unless a crime has been committed, the toughest sanction is dismissal from the job.

It’s easy though to confuse ethics with the law – obeying the law is the absolute minimum code of ethics and is enforced by society as a whole through law enforcement and the courts. For example, we all know it’s illeagal to steal. Lying is unethical, but it’s only illeagal in certain limited circumstances. Business ethics demand a higher standard, not merely obeying the law.

Code of ethics were born out of the social responsibility movements of the 1960’s as many people began to recognize the effects mass consumerism have on the environment.

After the Enron and Worldcom debacles earlier this decade, the Code of Ethics took on a whole new meaning. Current law, specifically the Sarbanes-Oxley Act of 2002, now requires a company to publicly disclose their code of ethics if their stock is traded under the auspices of the Securities Exchange Act of 1934.

After you incorporate your business online, you may be wondering if you need a code of ethics. It can’t hurt, even if you’re not a publicly traded firm – instill confidence in your customers and investors that your company adheres to a higher standard.

Check back soon for tips on what to include in a code of ethics…in the mean time, find great business incorporation and management tips in the MaxFilings Knowledge Center.

Differences Between C Corporations and S Corporations

Tuesday, March 3rd, 2009

If you’re incorporating a business online, you must decide which corporate structure works best for you company – both in terms of taxes and regulations.

Of course, deciding that requires the advice of an attorney who can review your business and see which one would work best. For a corporation, there are two types, a C corporation and a S corporation.

The main difference between the two is how they are taxed. A C corporation is the basic one, while a S corporation is simply a C corporation that has elected special tax provisions available to them under certain criteria.

C corporations and their shareholders have to contend with what’s known as “double-taxation”. The business files corporate income tax returns and pays income taxes. Shareholders do not report corporate income on their personal returns – but, they report and dividends or income they receive from the corporation, hence, double-taxation.

In a S corporation, if all shareholders agree to it, does not file income tax returns. Rather, income is “passed-through” to the shareholders and they claim a proportion of the corporation’s income relative to the proportion of ownership they have in the company. So for example, if an shareholder owns 20% of the company’s stock, they claim 20% of the income on their tax returns.

There are other minor differences between C and S corporations. For instance, a S corporation is limited to 100 shareholders and there are certain types of businesses they cannot engage in.

For a more detailed overview of the differences, visit “Differences Between C Corporations and S Corporations” in the online incorporation Knowledge Center at MaxFilings.com.

Easily form your corporation online in just minutes – or get started and return later to complete the process.