When you’re starting a small business, how efficient you are is often vital to the success of your fledgling company. It’s not an easy task to achieve maximum productivity in every aspect of your business, but if you can pinpoint a few essential areas to focus on, it can give you the jumpstart you need for your business to thrive.
Here are some tips to help you get started:
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1. Have a clear focus.
What are the top priorities for your small business? Find your mission and center everything you do on that. It’s easy to get distracted by other things that aren’t as important, so having a clear focus is essential to helping your small business succeed.
Google’s executive chairman, Eric Schmidt, said in an American Express Open Forum article: “I keep things focused. The speech I give every day is: ‘This is what we do. Is what we are doing consistent with that, and can it change the world?'”
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2.Regularly analyze strategies for gaining new customers.
Customers are (quite obviously) your source of income. You need to be building your customer base daily so that your business continues to grow. Figuring out what the best strategies are for reaching out both online and in person is extremely important. Some easy ways to analyze how customers are being drawn in is through surveys that offer incentives and using online tools such as Google Analytics, which tracks your website traffic.
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3. Utilize social media.
One of the best ways to stay connected with current customers, potential customers and get your business out there is through social media. In order for your social media posts to be seen, they need to be consistent and engaging. It’s easy, though, to get lost or distracted and waste hours on Facebook or Twitter, so we recommend scheduling posts a week or two at a time so that you can use your time more effectively.
If you have a business Facebook page, it generally allows you to create posts and schedule them for future dates. You can also use sites like Buffer or Hootsuite to schedule and manage your posts.
If you need help getting your small business off the ground, MaxFilings would love to help. We have lots of business services to offer, so let us get you on the road to success.