Online Incorporation MaxBlog

In addition to the important details and legalities handled by your business incorporation service, your business plan is crucial, especially if you’re starting a business that requires outside funding.

As you begin to create your business plan, be sure to include the following essential elements.

1.            Executive Summary

This section should include a general overview of the services or products your business will provide, as well as a brief statement of the projected return on investment. It should also include subsections detailing the company’s objectives, mission statement and advantages.

Objectives are best presented as a numbered list. Keep the list short, and make sure items are displayed in priority order.

Your mission statement should be no more than two sentences, and convey your company’s mission accurately, but without flowery speech. Make sure this statement is brief, versatile and timeless.

The advantages subsection works best as a short, bulleted list of three to five points you feel will set you apart or give you an advantage over the competition.

2.            Company Summary

The introductory portion of your company summary should be a short statement of the products and services you will provide, and the method in which you will provide them. Be sure to provide the name of the city and state where your business’s operations will primarily be located.

The subsections of your company summary include some of the most important information in your business plan. In subsection one, you will need to state your company’s ownership, including whether you will be a sole proprietorship, LLC or other type of corporation, as well as the names of all official owners.

Subsection two is where much of the research comes in. It is commonly labeled as the start-up summary, and should include a bulleted list of planned equipment purchases, a budget — commonly in graphic table form — detailing other startup expenses, and another table that details your expected financing sources and total amount of financing you expect to receive. If you are using a business incorporation service, be sure to list all associated costs here.

3.            Products and/or Services

This section of your business plan is generally text-based and outlines the specifics of the products or services you intend to provide. Be very detailed here, describing not only products and services, but also the methods you will use to offer convenience or added value to your customers.

If you have any specific innovations that you feel really set your business apart, be sure to explain in detail. This section is your opportunity to show your investors that you are starting a business with positive long-term prospects.

4.            Market Analysis

Another research-intensive section, the market analysis will be useful for your investors, but also offers you an opportunity to research and outline your business’s potential.

Use the introduction to summarize your market analysis, and provide extended detail in the subsections. Discuss market segments in the first subsection — organized by age group, area or whatever other details are appropriate to the type of small business you are opening. Then, in the second subsection, discuss specific strategies targeted toward each market segment.

Finally, include a third subsection where you analyze your competition and provide information on the behavior patterns of your target market segments. Charts and other graphical representations are very helpful to your market analysis, and also give it a professional look that will appeal to prospective investors.

5.            Strategy Summary

The strategy summary details your approach to sales and marketing. This is where you can establish a marketing budget that will make the process of starting a business much easier once your business incorporation service has completed their work and you have acquired funding.

Be sure to include well-researched forecasts here for how quickly your business will grow and how effective you expect your marketing strategy to be.

6.            Management and Personnel

This section should detail the management structure, number of employees and your projected budget for operations and salaries.

7.            Financial Planning

Profit and loss and cash flow projections should be detailed here. Most importantly to investors, be sure to include a break-even analysis that offers a projected timeline for getting your business in the black. Any other financial information you have not yet included in your business plan will fit well in this section.

Putting it All Together

Put the finishing touches on your business plan by printing it on high-quality paper and binding it in an attractive, professional-looking folder. If you have a logo created, use the image as the centerpiece of an attractive cover page.

Starting a business carries its fair share of challenges, but with a thorough and well-prepared business plan and the assistance of a business incorporation service, the road to owning your own small business may be just a bit easier to travel.

Many of the reasons you decided to start a home business are apparent: you can set your own schedule, work in your comfort zone and save yourself the cost of renting office space.

Another benefit that should not be discounted, however, is the ability to deduct many of your expenses. Be careful of going overboard with these deductions, lest you find yourself on the wrong side of the IRS.

At the same time, though, knowing the common home office tax deductions can help you preserve your small business budget.

1.            Utilities

This will include a percentage of your utilities, based on how much of your home is used exclusively for business. Exclusive is the key word here. Part of the dwelling must be set aside for business use only, so working on a laptop at your kitchen table does not qualify.

2.            Household Repairs

If your business involves customers or clients regularly visiting your home, you may deduct a portion of household repair and maintenance costs as a small business expense.

3.            Rent and Mortgage

Both homeowners and renters can take advantage of these deductions, provided at least one room in the dwelling is set aside for the home business.

4.            Insurance

According to the IRS, if your home is your “principal place of business,” a portion of your homeowner’s or renters insurance cost is deductible as a home business expense.

5.           Your Car

If you use your personal automobile to travel to business meetings or make deliveries, the cost of upkeep, insurance and gas can be deducted. Be aware, however, that if the automobile is also used for non-business purposes, you will need to track your business-specific mileage, and only that percentage is deductible.

The importance of providing true and valid usage of your home and automobile for small business purposes cannot be overstated. IRS audits can and do happen, and should you find yourself on the receiving end of one of these, the auditor will expect to enter your home and see proof that you have a least one room dedicated to your home business.

As long as you are honest, however, you can successfully save a portion of your small business budget by using the appropriate tax deductions.

Naming your new business is probably the biggest decision you will make about your budding enterprise…it’s what the world will know and remember you as so you want it to be practical and memorable too.

And you will want to spend some time thinking about this too – don’t simply go with the first thing that pops into your head or your gut instinct. Chat it over with friends, do some research and come up with several ideas before making a decision.

Before doing any of this though you may want to do a trademark/name search to find if there are any other businesses out there using that name. You would hate to go through this arduous process just to find out that someone already has that name and has trademarked it.

Incorporating a business with a trademarked can be a costly mistake – at minimum you will be forced to change names and incur all expenses with doing that.  Next, you could be sued by the trademark owner and if you use a federally registered trademark improperly, you could really be in trouble. In this instance, a court will assume you knew the name was federally registered and consider you a “willful infringer,” meaning you could be put on the hook for large damages and the owner’s attorney fees.

If you choose to incorporate a business online with MaxFilings, we do a preliminary name check as part of our online incorporation process.

However, save yourself the trouble before hand when you’re deciding on what to call your new venture and do a quick trademark/name search (U.S. Patent and Trade Office) for your new business or products and also do some general searches on the Internet to see how the name is being used. You can also use a fee-based service like Thomson’s SAEGIS database.

Whatever you do, look into it…it will save you in the long run.

Once you decide to incorporate a small business online and depending on your particular needs, you need to consider how you’re going to finance the new venture. This is one of the biggest challenges business startups face – finding funding.

You can go to investor conferences and pitch your idea. However, a casual atmosphere to discuss things with potential investors is lacking to say the least.

And if you’re asking people for money, they probably want to get to know you a little bit unless your business plan just wows them from the start.

In comes Venture Café, an idea hatched by Cambridge Innovation Center founder and CEO Tim Rowe. The café opened March 1st in Boston to provide area entrepreneurs and investors a place to interact in a casual atmosphere and talk business. Currently housed in a temporary location, the café is looking for a permanent location.

To get things started, organizers are holding a series of “office hours” sponsored by the New England Venture Capital Association where entrepreneurs can hold 25-minute pitch sessions at the café. Organizers invite investors to attend and encourage them to come a little early and stay a little later – all in the hopes of them making more random, casual connections.

It’s especially nice to see innovative techniques like this being put into action. Nothing can take the place of one-on-one relationships so it’s nice to see ideas like this put people together. Not only does it serve as a wonderful way to meet prospective business partners, its casual nature will help those entrepreneurs who may be nervous about approaching some large venture capital firm.

Incorporating a business and running it successfully requires a lot more than simply completing some forms. But places like Venture Café in Boston help make the journey more fulfilling.

One question that may come to mind for businesses wanting to incorporate is how many “founders” they should have. By “founders”, we mean individuals who have collaborated together to establish a new company.

It really depends on how you structure it as to whether there should be one or two founders or five or more as expressed in the video below.

Simply having several people who come together and say – “We want to start a company that will be successful in the future” – isn’t enough. In this case, having more than one or two founders could be huge mistake. Progress will be elusive and chances are, the venture won’t succeed.

On the other hand though, if each person has their own area of responsibility like one in charge of marketing, another in charge of development and another in charge of fundraising for example, several founders for a company could be a plus.

Watch this quick interview of venture capitalist David Hornik for more. And if you’re ready to incorporate a business, turn to the online incorporation experts at MaxFilings to quick and reliable service.