Having a strong marketing strategy in place is Business 101.
Due to the high level of competition in your industry, getting the word out about your product to consumers is essential. This is where marketing comes in.
There are numerous ways to market your business. The strategy you choose ultimately depends on your specific company. However, here are four proven successful marketing strategies beneficial to small businesses across the board:
1. Content Marketing
If you’re going to focus on content marketing, setting up a blog is one of the most successful marketing tools available. Blogging provides you a venue in which to distribute business news to potential consumers, and also allows you to build a community of loyal customers. Your own personal business blog gives you a place to share the successes and pitfalls your business is facing with your growing community.
2. Fax Marketing
Another popular marketing scheme is fax marketing. While many people may consider the fax machine to be an antiquated piece of equipment, they can still prove be very useful in the modern world. In fact, the fax machines available today have the technology to act much like email. Using fax also allows your business to pursue specific groups of people by allowing businesses to send out personalized ads and other marketing material.
3. Social Marketing
Social media networking sites are invaluable to small businesses. By using popular social hubs like Facebook, Instagram and Twitter, you can gain access to a wide variety of people without spending any money on marketing. However, be careful—leaving these accounts inactive can be negative to your online presence. You need to be at least moderately active on social networking sites in order to produce a positive result.
4. SMS (Text) Marketing
As digital marketing becomes more prominent, it’s projected that SMS (text) marketing will become the most useful form of mobile outreach. This is because of the high rate of SMS messages that are opened when received, a high rate of feedback from customers, and a speedy response time upon receipt. Before turning to SMS marketing, make sure that you fully understand SMS rules (including potential costs).
Each of these marketing strategies can be useful for expanding the clientele your small business reaches. For additional low budget marketing ideas, check out: 7 Low Budget Marketing Strategies for Your Small Business.