Savvy small business owners around the world have begun to discover the benefits that email marketing can bring to their businesses. The Direct Marketing Association states that for every $1 spent email marketing can return roughly $40. For as cheaply as email marketing can be accomplished, the ROI is among the highest in the field of marketing.
Increased sales through email marketing
One reason that your business can see financial growth through email marketing is that you’re sharing your business’s information with your clientele. This stands to help your clients not only learn about your new products, but you also show them how much you stand behind your products and/or services.
But what kind of emails should you be sending in order to increase your sales? Variety is the most effective way to increase you sales with email marketing. While there are many varieties of email techniques, some are better than others.
Sending promotional deal emails generally grab your customer’s attention. This allows your customers to take advantage of a great deal and can mean more money in your cash register. Some examples of popular promotions include 50% off sales, free shipping and free trials.
New product announcement email
One good time to email your customers is when you have a new product or service available. Don’t forget to include a direct link to the product’s purchase page so that customers can buy it easier. Many of the big electronic companies do this.
Relationship building through email
With the nature of business becoming more online in nature, chances are you’ll never meet most of your clients in person. However, you still need to establish some sort of relationship with your customers in order to keep them interested in the products and/or services you offer. Email is one way of doing this, along with other search-based marketing strategies. Through email, you can both entice new customers and keep your current customers loyal to your brand.
You should always welcome new customers to your email list. Two good ideas for welcome emails are one that includes a promotion or one that offers your new customer more information about your business.
Once you have customers, keep them happy
Since you can build relationships via email, you don’t want to send one email and then ignore your customers. Therefore, you should periodically email your loyal customers to entice them to purchase your products/services. Examples of these types of emails include reorder emails and “missing you” emails.
Reorder emails are especially helpful for products that are needed frequently. One such example is printer ink. While it can require some work to know when your customers may need to reorder a product, it can be worth it in the end.
Missing you email
Emailing customers that haven’t made a purchase in some time can be beneficial as well. Sending these types of emails can send a spark to a former customer who may make a purchase after reading your correspondence—especially if you entice them with a discount.
Turning to email as a way of marketing your business is a low-cost way of increasing your business’s sales. This is especially beneficial for small businesses that don’t typically have a lot of disposable income.
If you’re just starting out, you may not have a lot of disposable income to start with. Form an LLC (…or corporation) in 3 easy steps and at a low cost with MaxFilings, and free-up funds to commit to marketing and other efforts for growing your business. Continue browsing our blog, or visit our knowledge center for more information.