You may remember the days when phonebooks and flyers were the best ways to increase your business’s public visibility. Now though, in the digital age, we have search engines and websites. In fact, there are over 40,000 Google search queries every second. That’s about 3.5 billion searches a day!
Search engines are now the first place many consumers go to seek out information. This is extremely important to your small business because according to a survey by Yelp, 85% of people use the Internet to find a business or product.
The digital age of search engines is both a blessing and a curse for businesses. It’s beneficial because now anyone, anywhere can search and locate exactly the service or product they desire in just a matter of seconds. However, there are also hundreds of results that come up from just one search query – results that you have to beat if you want to be seen online.
While search engine optimization (SEO) is a fairly new industry, it has proven itself a valuable tool for helping businesses rank higher on search engine queries. In the vast and ever-growing sea of information, SEO helps your business stand out by using key words, phrases, designs, and many more details to bring your business website to the top of search certain engine queries.
Luckily, you’re not on your own to figure it all out either. Search engine optimization companies take on the responsibility of online marketing so you can focus on developing your business or product. SEO firms offer a number of services including, but not limited to:
- Website design
- Website content & copywriting
- Site mapping
- Social media monitoring
- Increasing online traffic and sales
So as you’re incorporating your business or looking for ways to reach more clients, think about search engine optimization and how it can benefit your small business. To learn more about SEO, visit this Search Engine Optimization blog.