Having the foresight to design a campaign that will go viral and practically sell itself is every marketer’s dream. Sadly, this can be next to impossible because it is difficult to predict what will boom and what will fizzle (where’s my magic 8 ball when I need it?!?). Below are 5 tips that can help you give your next campaign its best shot at going viral.
Our society is driven heavily by the visuals we see. If your campaign is visually appealing, there is a greater likelihood that it could go viral—just think of all the cat videos you see every day. Incorporating video or even just photos into campaign can go a long way. Remember, however, that the video/image(s) you choose need to match not only your company’s brand but also what you’re trying to advertise.
In addition, your marketing campaign needs to be worthy of going viral. Campaigns that are funny, have an informative message or that can surprise your viewers—the more impact you can make the better.
Have a plan
The majority of the most successful viral campaigns are the result of careful planning—although there are always spontaneous exceptions to the rule. That said, all the planning in the world cannot guarantee a viral campaign. The planning you do for your campaign is more likely to leave you with a clear (well to understand) marketing campaign. If you are lucky enough and your campaign does go viral then your planning will hopefully mean that even more people will be able to view your campaign.
Don’t be afraid to get emotional
Often the quickest marketing campaigns to go viral are the ones that are able to tug at our heartstrings or make us laugh. Although this doesn’t mean your informative campaign won’t go viral, it will have a harder time.
Get to know your audience
If you decide to go the emotional route, make sure that you have a good grasp at who your audience is. By studying your audience, you can better understand what their emotional triggers are. For example:
- Understand what your audience’s goal is
- Do they want entertainment or just information
Being able to identify these (and other) triggers will make your campaign more effective. In addition, this level of planning will make sure that your makeup campaign isn’t directed at men.
K.I.S.S. (keep it simple, stupid)
If you make your campaign overly complicated, either it will go over the heads of your audience or it will turn people off the campaign. By keeping the message short and to the point, more people will be willing to watch and/or read your campaign.
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